Coty Inc. has announced that CK Everyone by Calvin Klein Fragrances has achieved a Material Health Certificate at the Silver level from the Cradle to Cradle Products Innovation Institute.

The certification indicates that 100% of the chemical substances in CK Everyone Eau de toilette have been assessed and are compliant with the Cradle to Cradle Certified Product Standard — making it Calvin Klein’s first clean and environmentally conscious fragrance. 

The Cradle to Cradle Products Innovation Institute states that it is “dedicated to powering innovation for the circular economy,” through products that have a positive impact on people and the planet. Through the Cradle to Cradle Certified Products Program, the Institute sets the global standard for products that are safe, circular and made responsibly. 

Simona Cattaneo, president of Luxury Brands, Coty, says, “We are proud of Coty’s first Cradle to Cradle Material Health certificate…which demonstrates the positive impact of our Beauty That Lasts platform. The Material Health certificate reinforces Coty’s commitment to its sustainability platform, with the objective of building a better business while making a positive contribution towards societal, ethical and environmental change within the beauty industry.”

MBDC’s Cradle to Cradle Design

The Material Health Certificate provides manufacturers with a trusted means of assessing, optimizing and verifying their product chemistries for safety and the environment. The material health evaluation of CK Everyone Eau de toilette was executed by MBDC, a third-party Cradle to Cradle accredited assessor.

MBDC, founded by architect William McDonough (who ranked at number 24 last year on Fortune’s 50 World’s Greatest Leaders) and chemist Dr. Michael Braungart, originated the trademarked Cradle to Cradle Design framework and the Cradle to Cradle Certified Products Program. (Read more: Jamie Matusow speaks to McDonough in this short video)

Offering Consumers Transparency

Consumers want to know more about ingredients in beauty products, including fragrances. This certification offers a way for brands to offer consumers transparency. It’s also a way to optimize and improve the environmental safety of the fragrance over time, Coty states. 

Dr. Christina Raab, Vice President of Strategy and Development for the Institute, comments, “Achieving a Cradle to Cradle Material Health certificate is another positive step in moving the beauty industry towards the universal use of materials that are safe, circular and responsible. We look forward to Coty’s continued leadership as the company uses the Cradle to Cradle Certified Product Standard as a framework for improving the sustainability of this and other products.”

Jay Bolus, President of MBDC adds, “Coty is raising the bar for the beauty industry by insisting on product quality based on Cradle to Cradle Design.”